Aug 02, 2022
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How to nurture leads One of the most popular types of campaigns that virtually any business can use to engage with leads through every step of the customer journey and sales funnel, and overall help drive conversions is lead nurturing campaigns. is. Marketo describes lead nurturing as “personalized, adaptive, able to listen and react to buyer behavior in real time.” By listening to their prospects' needs and desires and focusing on sharing the information and solutions they need. It's a way of "hand-holding" a subscriber and taking them on a journey until they're ready to purchase your product. The ultimate guide whatsapp database to drip campaigns Source: Pardot If you take the time to provide valuable content to your list, they'll trust you as their "go-to" source in your field of business. And when buying a product like yours becomes their priority, they will remember you first, even if it happens months or years later. And in reality, most of your leads fall into this category. According to Marketo , 50% of leads aren't ready to buy right away. If you only send sales messages promoting your product, you will leave a lot of money on the table by ignoring half of your prospects. Lead nurturing also reduces cost per customer. Generate 50% more sellable leads at 33 % lower cost . Instead of wasting your marketing budget trying to get more leads from the top of your funnel, you can increase your sales without investing more money. The best lead nurturing campaigns lead an emotional journey from 'awareness' to 'decision'. Marketo's definitive guide to lead nurturing states that there are four elements to approaching lead nurturing. reliability. One of the biggest benefits of lead nurturing campaigns is the ability to build rapport with a huge number of prospects in a short amount of time. Trust is built in many ways, but the two biggest “trigger” of trust are personalized content and content that proves you are an authority in your industry. Below you will find detailed instructions on how to create a personalized email.