This article mainly explains how to conduct industry analysis. There are many templates for industry analysis. This article takes the education industry as a bulk sms service case to disassemble. I hope you can gain something from this article. As the saying goes: Men are afraid of entering the wrong profession, and women are afraid of marrying the wrong man. In this Internet age, choice is more important than hard work. Choosing a rising industry can often achieve twice the result with half the effort on the road of career development. 1. Determine the purpose Everything you do must have a purpose, and the same is true for industry analysis. Setting a preset value for yourself when setting goals bulk sms service will make your industry analysis report deviate from your preset value. Therefore, the establishment of goals pays attention to "purpose, without presupposition".
Collecting data Data are divided into primary data and secondary data. Primary data include: data scraping, expert interviews, and company financial bulk sms service reports; secondary data include: third-party agencies, National Bureau of Statistics, etc. The data of the primary data is accurate, the information is real-time, and the cost is high; the information of the secondary data may have errors, which is suitable for companies without relevant budgets. Individuals have integrated common third-party agencies, as follows: 3. Content presentation The purpose of the industry analysis has been determined, and the relevant information has been collected at the third-party agency. Next, a content framework needs to be defined. First of all, you need to look at the general direction and understand bulk sms service the relevant information of the industry: The scale of the industry: it is the capacity of the industry, which determines whether the cake of the industry is large or not, and whether it is worth entering.
The stage of the industry: understanding the stage of the industry is conducive to better analysis of its development trend, and helps us to deduce the bulk sms service evolution of its business model and the evolution of the competitive landscape. The competitive environment of the industry : You can use capital-related information to understand the current competition situation on the track from the side, but this is not enough. The emergence of WeChat has led to the decline of chewing gum sales. The case is still vivid, so not only should pay attention to the competition within the industry , but also need to pay attention to competition barriers, potential entrants, and innovation of new technologies. After understanding the general direction of the relevant information of the bulk sms service industry, then pay attention to the small direction of the value chain of the upstream, middle and downstream links of the industry.