Coordination between content and SEO teams should take place long Industry Email List before any content is developed. Content teams should have the creative freedom for topic ideation — they're the experts and the creatives — but your SEO team can help them make more informed decisions. A lot of keyword and niche search engines can inform Industry Email List content marketing to be more strategic and positioned to capitalize on search. If you want to earn organic traffic, you need content – but not just any content, you need the right content, and your SEO team can guide
your strategy to target the right opportunities. SEO teams can guide content strategy in two main ways: competitor and audience analysis through the Industry Email List lens of search. Competitor analysis for content creation SEOs can analyze competitor content to understand which pages perform best and drive visitors to the competition. By using tools - such as SEMrush, Majestic, Ahrefs, Moz, etc. - SEOs can identify competitor pages Industry Email List with the most organic traffic as well as the most linked pages on competitor sites. This information is essential for the content team because these competing pages represent opportunities.
These are topics your audience cares about, Industry Email List and if you don't have similar pages, you need to build them (and improve on what the competition is doing). By identifying a competitor's best articles, your SEO team can also gain strategic insights into: Optimal formats for content (video, checklists, heavy images, etc.). Unique SERP opportunities (snippets, knowledge box, carousel, etc.). Ideal content length and structure. Link potential audiences. Potential Industry Email List promotion opportunities. Ideas for alternative and related keywords.