Instagram announced that it is launching a video carousel ads service. A slide-type video advertisement is an advertisement method in which users can scroll left and right through up to five videos and images. It has the advantage of being able to deliver a variety of visual content for a long time and more abundantly than before. Instagram introduced carousel ads last year. Although it has not been a year since its launch, Instagram evaluates that it has attracted consumers' attention in the field of marketing that pursues differentiated advertisements.
In the case of L'Occitane, a French cosmetics mobile number list after introducing slide ads, it recorded a 58% higher purchase rate compared to simple image ads. The introduction of the new video carousel ads takes into account the growing popularity and influence of video content. In the past six months, the amount of time Instagram users watch videos has increased by more than 40%. According to data released by Facebook in September of last year, adding a video to an image-only campaign increased user engagement. In March, Instagram strengthened its service by increasing the length of videos that can be posted from 15 seconds to 60 seconds so that users can capture their stories in a longer breath.
In addition, support for video content is steadily increasing, such as starting to disclose the number of views for videos from the beginning of this year. Instagram's slide-type video ads are expected to gradually expand, starting with Mexican food brand Taco Bell, US large department store Macy's, and global accommodation sharing company Airbnb. The contact method scored 90 out of 100. Phone scored 77 and Facebook scored 66. Also, a loyalty program that delivers 'offers' with excellent call-to-action (CTA), which is preferred by millennials.